SEM- Pay Per Click Google Ad Words Plan of Action

PPC Chandigarh

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

Your initial work needs to focus on the PPC campaign that has the highest volume. Even though each account is unique, our experience has been that Google is the main driver of traffic and conversions.

PPC Plan of Action: 

• Pay per click is another very effective method for online marketing of any website and business.

• Publishing ads on local search engines for example Google.com

• Tracking the conversion rate to keep a check on the effectiveness of our advertisement campaign

• Choosing catchy yet relevant keyword: Avoid very short and broad keyword phrases.

• Make interactive and informative advertisements which can attract our target audience.

• Landing page should be eye catchy and user friendly.

Timing of the advertisement campaign should be proper i.e. it should be appropriate to the time when your end users will be most active. This will help us reduce junk traffic and get more sales & better ROI.

Facebook Ads

Facebook ads have become very crucial in online marketing campaigns because of the huge number of users that use Facebook per day. Steps that one should take care while starting a Facebook ads campaign are: 

• Identify Your Goals
• Target the Right People
• Design an Engaging Ad
• Manage Your Budget

The money you want spend depends completely on your budget that you have allotted. It can be managed in following ways:-

• CPC vs CPM: Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis.

• Daily Budget: We can set the maximum amount which you want to pay each day - once you reach your daily budget your ad will no longer display.

• Bid Price: Bid prices fluctuate often. We can set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes.    

Hire PPC Advertiser In Chandigarh, Patiala

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