PPC ads can get your website tons of relevant traffic, very
fast. Considering traffic generation, Pay per Click mostly is seen as a
temporary solution to get your website out there, in the top in the search
engines, until after a few months the SEO (Search Engine Optimization) work
done will rank your website in the top.
Then PPC can be phased out.
- Website landing page (quality score) optimization
- Competitor research
- Keyword and Google trends research
- SERP (search engine result page) research
- Landing page SEO settings optimization
- Google Analytics and Google Sitemap install (when needed)
- Google Analytics Goal synchronization with Adwords.
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